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With profit margins becoming slimmer, it isn’t always easy to give away the store just to get my customers to come back. Although getting pizza coupons printed and distributed does brings my customers back, it is costing me money to have them printed as well as money with all the free specials I seem to have to dish out. My online ordering site allows me others ways to provide a reason for my customers to order from me without having to pay for these coupons all the time. My online ordering company captures the customer’s information, specifically my customer’s email address.

I use this information to send “bounce back coupons” which bring customers in on Mondays which are my lowest nights. My online ordering company also tracks the amount of money spent by each customer and I use the dollar amount to associate with a certain dollar amount. For every dollar customers spend in my store, I give them a point. Every faxed order I received thru my online ordering company tells me whether the customer is new or a loyal returning customer.

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Simply sending out pizza coupons does none of that. The electronic age is here and I feel that most restaurant owners will want their forms of marketing to do much more then just drive in the traffic. They will want it to be recorded and done for less money then the printing companies are charging us.

Pizza Coupons are designed to be eye catching and motivating for the recipient. They are made to force the customer into spending more money then they normally would have if given the choice. Buy two pizzas for $15 or one for $10? Are they saving $5 or wasting $5 on a second pizza they might not actually need. Think of the costs involved, the printing, distributing, tracking, etc… I think the days of paper coupons are over. My online ordering company is getting my customers back in the door and making me money doing it.

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